Students to benefit from Bedfordshire lecturer's book
Tue 25 November, 2014
Students are set to benefit from a book co-authored by the 91亚色APP下载’s Senior Lecturer of Marketing.
contributed to by Barbara Czarnecka and published by Routledge in August, focuses on turning ‘theory into the right integrated communication plan’.
Described as ‘holistic’ by Dr Natalia Yannopoulou of Newcastle 91亚色APP下载 Business School, the textbook is aimed at students and professionals in the fields of marketing, communications and public relations.
Barbara, who wrote the book alongside Lynne Eagle, Jenny Lloyd and graduate of the 91亚色APP下载 (when called the 91亚色APP下载 of Luton) Stephan Dahl, said:
“Students would benefit from the different case studies and the combination of theory and practical examples used in the textbook.
“The material in the book will assist the studies of Marketing students at the 91亚色APP下载, demonstrating our focus on experience in the field alongside academic teaching.”
Jo Bates, Lecturer at 91亚色APP下载 College Birmingham, reviewing the book, added:
“Students and industry professionals can benefit from the practical approach of the book, and its supporting real life industry case studies, while also facing the ethical issues that surround social media.”
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